How Fi Became One of the Most Visible Pet Brands in AI Search with Rebbiton
Learn how Fi used Rebbiton to increase AI visibility, uncover customer intent, and turn AI-powered discovery into a measurable growth channel while scaling content and tracking customer behavior in real time.
Use cases
AI Visibility Monitoring, AI Citations, Live Analytics, Customer Journey Tracking, Content Generation
Pet owners are asking AI before they buy
Modern pet owners no longer rely solely on Google when researching products.
Instead, they ask ChatGPT, Claude, Gemini, and Perplexity questions like:
- What's the best GPS dog collar?
- Best dog tracker for active pets?
- Alternatives to AirTags for dogs?
- Most reliable pet tracking devices?
- Best smart dog products in 2026?
For Fi, this represented a major opportunity.
The challenge wasn't product awareness.
The challenge was understanding how AI platforms influenced buying decisions before customers visited the website.
"We knew AI assistants were becoming a trusted source for product recommendations. We needed visibility into how often Fi was appearing in those conversations."
Traditional analytics couldn't explain AI-driven discovery
Fi had strong performance data across ecommerce, paid advertising, and SEO.
But several questions remained unanswered:
- How often do AI platforms recommend Fi?
- Which prompts generate brand mentions?
- Which competitors dominate AI conversations?
- What content influences citations?
- Which AI platforms drive customer engagement?
The team needed a way to connect AI visibility directly to growth.
Without that visibility, they were missing an increasingly important part of the customer journey.
See how Fi tracks their AI visibility
Real-time competitive intelligence across ChatGPT, Claude, Perplexity, and Gemini
One platform for visibility, content, and customer intelligence
After implementing Rebbiton, Fi gained a centralized system for understanding and improving AI visibility.
Monitor: Track AI citations, brand mentions, rankings, and share of voice across major AI platforms.
Create: Generate AI-optimized articles, product content, buying guides, and educational resources designed for AI discovery.
Analyze: Monitor live visitors, engagement behavior, referral sources, and customer journeys in real time.
Optimize: Identify prompt opportunities, visibility gaps, and technical improvements that increase AI recommendations.
Turning AI visibility into customer acquisition
Rebbiton helped Fi move beyond visibility reporting and into measurable optimization.
The team could finally see:
- Which prompts generated product recommendations
- Which AI platforms cited the brand most often
- Which topics influenced buying decisions
- Which visitors arrived from AI-generated responses
- Which content increased visibility over time
This allowed marketing teams to focus efforts where AI discovery had the greatest impact.
Key results
Increase in AI-generated brand citations
Growth in AI-driven referral traffic
Reduction in content planning time
Increase in AI search visibility across pet technology topics
Understanding customer intent before the click
The biggest win wasn't simply appearing more often inside AI platforms.
It was understanding why customers discovered Fi in the first place.
Rebbiton revealed:
- The questions pet owners ask before purchasing
- Which competitors appeared in recommendations
- Which topics generated the highest engagement
- Which AI platforms influenced purchasing decisions
- How visibility translated into real customer activity
This gave Fi a competitive advantage in a rapidly evolving discovery landscape.
